4S as in super sales service stunt
12/12/2011

Everyone had been looking out to the launch of Apple's iPhone 4S. Customers were really waiting for it. No surprise that this event was a big issue in the BelCompany stores. Everybody who appeared in yellow on the morning of launch day, got a €100 discount. In each store 20 lucky ones went home with a free 4S. The launch was accompanied by a hard-sell campaign* on more than 100 posters in 45 stores. Comith delivered them neatly on time, just two days after the initial input from the client.
But the biggest stunt followed a week later – logistically that is. The stock of the 'old' iPhone 4 had to be cut down quickly. BelCompany wanted to leave nothing to chance - competitors also had surplus stocks. In a super last-minute action BelCompany decided to sell the old 4 for just 99 euros*. On Friday November 4 Comith received input for 17,200 flyers, on Saturday November 5, they were already supplied in the 15 participating stores. Super quick-service that's called.
* When you purchased and activated a Walk & Talk iPhone plan for € 45/month. This action was valid until 31/11/2011.
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